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10 Best Toothpastes 2025 in the United States
#1
Winner
Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities
Crest 3D White Advanced Luminous Mint Toothpaste is designed primarily for those looking to brighten their smile while maintaining good oral health. It boasts fluoride content, which is essential for cavity protection, making it a solid choice for individuals seeking both whitening and strengthening benefits for their teeth. The toothpaste effectively removes surface stains, claiming to eliminate 90% more stains compared to regular toothpaste, which can be appealing for those aiming for a whiter smile in just five days.
Customer Highlights
A summary of real customer reviews to highlight what shoppers are saying!Customer Highlights
A summary of real customer reviews to highlight what shoppers are saying!#2
Tom's of Maine Fluoride-Free Antiplaque & Whitening Natural Toothpaste, Peppermint, 5.5 oz. (Pack of 2)
Tom's of Maine Fluoride-Free Antiplaque & Whitening Natural Toothpaste is geared towards those who prefer natural ingredients and are looking to avoid fluoride. This toothpaste excels in using natural elements, and its peppermint flavor is refreshing without the use of artificial flavors or sweeteners. The product is also commendable for its commitment to being environmentally friendly, as the tube is recyclable.
Customer Highlights
A summary of real customer reviews to highlight what shoppers are saying!Customer Highlights
A summary of real customer reviews to highlight what shoppers are saying!#3
Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
The Crest + Scope Whitening Toothpaste comes in a convenient pack of three 5.4 oz tubes, making it a practical bulk purchase. This toothpaste stands out for its effective anticavity fluoride content, which helps in preventing cavities and tartar buildup while strengthening enamel. It also includes whitening agents that gently remove surface stains, making it suitable for those seeking an enamel-safe whitening solution.
Customer Highlights
A summary of real customer reviews to highlight what shoppers are saying!Customer Highlights
A summary of real customer reviews to highlight what shoppers are saying!Top 10 Best Toothpastes 2025 in the United States
#1
Winner
9.8 score
Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities
Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities
Fluoride Content: Yes
Whitening Agents: Yes
Flavor: Luminous Mint
Chosen by 1227 this week
Tom's of Maine Fluoride-Free Antiplaque & Whitening Natural Toothpaste, Peppermint, 5.5 oz. (Pack of 2)
Tom's of Maine Fluoride-Free Antiplaque & Whitening Natural Toothpaste, Peppermint, 5.5 oz. (Pack of 2)
Fluoride Content: Fluoride-Free
Whitening Agents: Natural elements, surface stains
Tartar Control: Antiplaque formula
Natural Ingredients: Natural elements
Flavor: Peppermint
Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
Fluoride Content: anticavity fluoride
Whitening Agents: whitening agents
Tartar Control: anticavity fluoride
Flavor: Mint
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz
Fluoride Content: Contains Fluoride
Whitening Agents: 2% hydrogen peroxide
Flavor: Sparkling White mint
Sensodyne Extra Whitening Sensitive Teeth and Cavity Prevention Whitening Toothpaste, Amazon Exclusive, Cool Mint -4 Ounces (Pack of 3)
Sensodyne Extra Whitening Sensitive Teeth and Cavity Prevention Whitening Toothpaste, Amazon Exclusive, Cool Mint -4 Ounces (Pack of 3)
Fluoride Content: prevents cavities
Whitening Agents: aids in whitening teeth
Sensitivity Protection: reduces tooth sensitivity
Tartar Control: tartar control elements
Natural Ingredients: may contain artificial components
Flavor: Cool Mint
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Up to 23% off
Sensodyne Sensitivity & Gum Sensitive Toothpaste for Gingivitis, Sensitive Teeth Treatment, Clean & Fresh - 3.4 Ounce (Pack of 4)
Sensodyne Sensitivity & Gum Sensitive Toothpaste for Gingivitis, Sensitive Teeth Treatment, Clean & Fresh - 3.4 Ounce (Pack of 4)
Fluoride Content: stannous fluoride
Sensitivity Protection: Yes
Flavor: Mint
Colgate Total Whitening Toothpaste, Mint Toothpaste, 5.1 oz Tube, 2 Pack
Colgate Total Whitening Toothpaste, Mint Toothpaste, 5.1 oz Tube, 2 Pack
Fluoride Content: Stannous fluoride
Whitening Agents: Removes surface stains
Sensitivity Protection: 42% more sensitivity relief after 8 weeks
Tartar Control: Yes
Flavor: Mint
Tom's of Maine ADA Approved Fluoride Children's Toothpaste, Natural Toothpaste, Dye Free, No Artificial Preservatives, Silly Strawberry, 5.1 oz. 3-Pack (Packaging May Vary)
Tom's of Maine ADA Approved Fluoride Children's Toothpaste, Natural Toothpaste, Dye Free, No Artificial Preservatives, Silly Strawberry, 5.1 oz. 3-Pack (Packaging May Vary)
Fluoride Content: Yes
Natural Ingredients: Yes
Flavor: Strawberry
Sensodyne Pronamel Gentle Teeth Whitening Enamel Toothpaste for Sensitive Teeth, to Reharden and Strengthen Enamel, Amazon Exclusive, Fresh Mint - 4 Ounces (Pack of 3)
Sensodyne Pronamel Gentle Teeth Whitening Enamel Toothpaste for Sensitive Teeth, to Reharden and Strengthen Enamel, Amazon Exclusive, Fresh Mint - 4 Ounces (Pack of 3)
Fluoride Content: strengthens enamel, protects against cavities
Whitening Agents: polishes stains, safe for enamel
Sensitivity Protection: formulated for sensitivity protection
Natural Ingredients: dye-free, paraben-free
Flavor: Mint
#10
7.8 score
Hello Antiplaque Toothpaste, Fluoride Free for Teeth Whitening with Natural Peppermint Flavor and Tea Tree Oil, Peroxide Free, Gluten Free, SLS Free, 3 Pack, 4.7 OZ Tubes
Hello Antiplaque Toothpaste, Fluoride Free for Teeth Whitening with Natural Peppermint Flavor and Tea Tree Oil, Peroxide Free, Gluten Free, SLS Free, 3 Pack, 4.7 OZ Tubes
Fluoride Content: Fluoride Free
Whitening Agents: natural minerals
Tartar Control: control tartar
Natural Ingredients: natural ingredients
Flavor: Peppermint
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Buying Guide for the Best Toothpastes
Choosing the right toothpaste can significantly impact your oral health. With so many options available, it's important to understand the key specifications and how they align with your personal needs. Whether you're looking to whiten your teeth, reduce sensitivity, or fight cavities, knowing what to look for can help you make an informed decision.Fluoride ContentFluoride is a mineral that helps strengthen tooth enamel and prevent cavities. Most toothpastes contain fluoride, but the concentration can vary. For general use, a toothpaste with 1000-1500 ppm (parts per million) of fluoride is recommended. If you have a higher risk of cavities, your dentist might suggest a higher fluoride concentration. Always check the label to ensure the toothpaste contains fluoride, as it's a key ingredient for maintaining dental health.
Whitening AgentsWhitening toothpastes contain mild abrasives or chemical agents that help remove surface stains from your teeth. If you're looking to brighten your smile, a toothpaste with whitening agents might be a good choice. However, if you have sensitive teeth or gums, you might want to avoid these as they can sometimes cause irritation. For those with sensitive teeth, look for a toothpaste that offers gentle whitening or consult your dentist for recommendations.
Sensitivity ProtectionToothpastes designed for sensitive teeth contain ingredients like potassium nitrate or stannous fluoride that help reduce tooth sensitivity. If you experience discomfort when consuming hot, cold, or sweet foods, a sensitivity toothpaste can provide relief. These toothpastes work by blocking the pathways to the nerves in your teeth. If sensitivity is a major concern, choose a toothpaste specifically formulated for sensitive teeth and use it consistently for the best results.
Tartar ControlTartar control toothpastes contain ingredients like pyrophosphates and zinc citrate that help prevent the formation of tartar, which is hardened plaque. If you're prone to tartar buildup, using a tartar control toothpaste can help maintain cleaner teeth and fresher breath. However, these toothpastes do not remove existing tartar; they only help prevent new buildup. Regular dental cleanings are still necessary to remove tartar that has already formed.
Natural IngredientsNatural toothpastes are made with ingredients derived from nature and often avoid synthetic chemicals, artificial flavors, and colors. If you prefer a more natural approach to oral care, look for toothpastes that are labeled as natural or organic. These toothpastes may contain ingredients like baking soda, essential oils, and herbal extracts. While they can be effective, make sure they still contain fluoride unless you have a specific reason to avoid it, as fluoride is crucial for preventing cavities.
FlavorToothpaste flavor is a matter of personal preference, but it can also impact your brushing experience. Common flavors include mint, cinnamon, and fruit. If you find a flavor you enjoy, you're more likely to brush regularly and thoroughly. For children, fun flavors can make brushing more appealing. However, if you have allergies or sensitivities, check the ingredient list to avoid any potential irritants.