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10 Best Purple Shampoos 2025 in the United States
#1
Winner
Luseta Purple Shampoo and Conditioner Set for Blonde, Gray - Color Treated Hair - Sulfate Free Paraben Free - Infused with Cocos Nucifera Oil for Curly and Damaged Hair - 2x16.9oz
The Luseta Purple Shampoo and Conditioner Set is designed specifically for individuals with blonde or gray hair looking to maintain their color while minimizing brassy tones. One of its standout features is the intensity of pigment, which effectively neutralizes unwanted yellow hues. The formula is sulfate-free and paraben-free, making it a gentle option for color-treated hair, which many users will appreciate.
Customer Highlights
A summary of real customer reviews to highlight what shoppers are saying!Customer Highlights
A summary of real customer reviews to highlight what shoppers are saying!#2
Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair | 33.8 Fl Oz
Joico Color Balance Purple Shampoo is designed specifically for those with cool blonde or gray hair, making it a solid choice for anyone looking to neutralize unwanted yellow tones. One of its standout features is the intensity of its violet pigments that directly attach to hair, effectively combating brassiness and enhancing shine. For individuals seeking a sulfate-free option, this shampoo caters well since it avoids harsh surfactants that can strip hair color. The addition of green tea extract and UV absorbers is beneficial, as these elements help fight fading, maintaining the vibrancy of color-treated hair.
Customer Highlights
A summary of real customer reviews to highlight what shoppers are saying!Customer Highlights
A summary of real customer reviews to highlight what shoppers are saying!#3
Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary
The Clairol Professional Shimmer Lights Purple Shampoo is a well-regarded option for those looking to neutralize brassiness and yellow tones in blonde, silver, gray, and highlighted hair. It is particularly effective in brightening and refreshing these hair colors, making it suitable for adults with dull hair types. The product's intense pigment works efficiently to remove dull yellow tones, leaving hair shinier and more vibrant.
Customer Highlights
A summary of real customer reviews to highlight what shoppers are saying!Customer Highlights
A summary of real customer reviews to highlight what shoppers are saying!Top 10 Best Purple Shampoos 2025 in the United States
#1
Winner
9.8 score
Luseta Purple Shampoo and Conditioner Set for Blonde, Gray - Color Treated Hair - Sulfate Free Paraben Free - Infused with Cocos Nucifera Oil for Curly and Damaged Hair - 2x16.9oz
Luseta Purple Shampoo and Conditioner Set for Blonde, Gray - Color Treated Hair - Sulfate Free Paraben Free - Infused with Cocos Nucifera Oil for Curly and Damaged Hair - 2x16.9oz
Intensity of Pigment: neutralizes unwanted yellow hues
Hair Type Compatibility: All
Moisturizing Properties: Cocos Nucifera oil
Frequency of Use: frequently
Sulfate-Free Formulation: Sulfate Free
Chosen by 1286 this week
Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair | 33.8 Fl Oz
Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair | 33.8 Fl Oz
Intensity of Pigment: violet pigments intensity
Hair Type Compatibility: All
Moisturizing Properties: Smart Release Tech with Rosehip Oil
Frequency of Use: regular use, overuse may tint purple
Sulfate-Free Formulation: sulfate-free
Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary
Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary
Intensity of Pigment: intense pigment
Hair Type Compatibility: blonde, silver, gray, highlighted, dull
Frequency of Use: regular use
Redken Purple Shampoo with Violet Pigment, Blonde Hair Toner, Color Depositing Formula, 10.1 fl.oz.
Redken Purple Shampoo with Violet Pigment, Blonde Hair Toner, Color Depositing Formula, 10.1 fl.oz.
Intensity of Pigment: intense purple
Hair Type Compatibility: blonde, bleached, color-treated
Moisturizing Properties: adds moisture and shine
Frequency of Use: 2-3 times weekly
L’Oréal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
L’Oréal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
Intensity of Pigment: Purple dye
Hair Type Compatibility: Blonde, bleached, highlighted, silver, brown
Moisturizing Properties: Enriched with hibiscus
Frequency of Use: 2-3 times a week
Sulfate-Free Formulation: Yes
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L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
Intensity of Pigment: Strong
Hair Type Compatibility: Blonde, bleached, silver, brown, dry
Moisturizing Properties: Good
Frequency of Use: 2-3 times a week
Sulfate-Free Formulation: Yes
Fanola No Yellow Shampoo With Purple Violet Pigments To Eliminate Unwanted Yellow Tones & Brassiness In Platinum, Light Blonde, Gray, Bleached, or Highlighted Hair 1000ml
Fanola No Yellow Shampoo With Purple Violet Pigments To Eliminate Unwanted Yellow Tones & Brassiness In Platinum, Light Blonde, Gray, Bleached, or Highlighted Hair 1000ml
Intensity of Pigment: violet pigments
Hair Type Compatibility: platinum, blonde, gray, bleached, highlighted
Moisturizing Properties: antioxidant grape extract, silk proteins
Frequency of Use: varies
Sulfate-Free Formulation: Yes
Fanola No Yellow Purple Shampoo - Color Depositing Toner for Blonde, Silver & Gray Hair - Removes Yellow Tones & Brassiness from Bleached & Highlighted Hair (11.83 Fl oz)
Fanola No Yellow Purple Shampoo - Color Depositing Toner for Blonde, Silver & Gray Hair - Removes Yellow Tones & Brassiness from Bleached & Highlighted Hair (11.83 Fl oz)
Intensity of Pigment: intense violet
Hair Type Compatibility: blonde, silver, gray, bleached, highlighted
Moisturizing Properties: not sufficient for very dry hair
Frequency of Use: 1 to 5 minutes
GOODBYE YELLOW Neutralizing Wash Shampoo – Color Balancing for Brassy and Yellow Tones – Cleansing Vegan Hair Care with Purple and Blue Pigments, 10.1oz
GOODBYE YELLOW Neutralizing Wash Shampoo – Color Balancing for Brassy and Yellow Tones – Cleansing Vegan Hair Care with Purple and Blue Pigments, 10.1oz
Intensity of Pigment: intense purple and blue
Hair Type Compatibility: Color Treated
Moisturizing Properties: not strong moisturizing
Frequency of Use: a couple times a week
Sulfate-Free Formulation: free from SLS/SLES sulfates
#10
7.7 score
Biolage Color Last Purple Shampoo | Neutralizes Brass & Unwanted Yellow Tones | With Fig & Orchid | Paraben-Free | For Color Treated Hair | Vegan | Cruelty Free | Professional Shampoo | 33.8 Fl. Oz
Biolage Color Last Purple Shampoo | Neutralizes Brass & Unwanted Yellow Tones | With Fig & Orchid | Paraben-Free | For Color Treated Hair | Vegan | Cruelty Free | Professional Shampoo | 33.8 Fl. Oz
Intensity of Pigment: effective for significant color issues
Hair Type Compatibility: Color Treated, Chemically Treated
Moisturizing Properties: fig and orchid
Frequency of Use: not ideal for everyday use
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Buying Guide for the Best Purple Shampoos
Choosing the right purple shampoo can make a significant difference in maintaining the vibrancy and tone of your blonde, silver, or gray hair. Purple shampoos are designed to neutralize yellow and brassy tones, keeping your hair looking fresh and cool-toned. To find the best purple shampoo for your needs, consider the following key specifications and how they align with your hair type and goals.Intensity of PigmentThe intensity of the purple pigment in the shampoo determines how effectively it can neutralize yellow and brassy tones. Shampoos with a higher concentration of purple pigment are more potent and can provide quicker results, but they may also be more drying. If you have very brassy hair, a highly pigmented shampoo might be necessary. For maintenance or if you have light brassiness, a shampoo with a moderate pigment level may be sufficient. Choose based on how much brassiness you need to counteract and how often you plan to use the shampoo.
Hair Type CompatibilityDifferent purple shampoos are formulated for different hair types, such as fine, thick, curly, or straight hair. It's important to choose a shampoo that matches your hair type to avoid issues like dryness or lack of volume. For example, if you have fine hair, look for a lightweight formula that won't weigh your hair down. If you have curly or thick hair, a more moisturizing formula might be beneficial to keep your hair hydrated and manageable. Consider your hair's texture and needs when selecting a purple shampoo.
Moisturizing PropertiesPurple shampoos can sometimes be drying due to the pigments and ingredients used to neutralize brassiness. Look for shampoos that include moisturizing ingredients like oils, proteins, or vitamins to help maintain your hair's health and hydration. If your hair is prone to dryness or damage, a purple shampoo with added moisturizing properties can help prevent further dryness and keep your hair looking and feeling healthy. Assess your hair's moisture needs and choose a shampoo that provides the right balance of toning and hydration.
Frequency of UseSome purple shampoos are designed for daily use, while others are intended for weekly or bi-weekly use. The frequency of use can affect how you incorporate the shampoo into your hair care routine. If you need frequent toning, look for a gentle formula suitable for regular use. For occasional toning, a more intense formula used less frequently might be more appropriate. Consider how often you want to use the shampoo and choose one that fits your routine without causing damage or over-toning.
Sulfate-Free FormulationSulfates are cleansing agents that can strip natural oils from your hair, potentially leading to dryness and damage. Many purple shampoos are now formulated without sulfates to provide a gentler cleansing experience. If you have sensitive scalp, color-treated hair, or prefer a milder shampoo, opting for a sulfate-free purple shampoo can be beneficial. Evaluate your hair's sensitivity and condition to decide if a sulfate-free option is the best choice for you.