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10 Best Keratin Shampoos 2025 in the United States

#1

Winner

9.9 score

Pureology Hydrate Moisturizing Shampoo | For Medium to Thick Dry, Color Treated Hair | Sulfate-Free | Vegan

Pureology Hydrate Moisturizing Shampoo is designed for medium to thick dry, color-treated hair, making it a strong choice for those who often color their hair or struggle with dryness. Its sulfate-free and vegan formulation ensures that it's gentle on the hair and scalp, helping to maintain color vibrancy without harsh chemicals. The inclusion of emollient Jojoba not only hydrates but also adds softness, while Green Tea supports scalp health and Sage stimulates hair follicles, promoting hair wellness.

Customer Highlights

A summary of real customer reviews to highlight what shoppers are saying!
Moisturizing Properties
The shampoo leaves hair unbelievably smooth, soft, and manageable, akin to a salon treatment.
Scent
The scent is amazing, adding to the overall pleasant experience of using the shampoo.
#2
9.8 score

Keranique Hydrating Shampoo and Conditioner Set - Deep Hydration Hair Shampoo and Conditioner for Repairing Natural Moisture with Keratin - Sulfate-Free Intense Hydrator for Dry, Thin, Damaged Hair

The Keranique Hydrating Shampoo and Conditioner Set is designed to cater to a variety of hair types, including frizzy, color-treated, dry, thin, and damaged hair. It includes a blend of beneficial ingredients like conditioning lupine, olive oil, saw palmetto, niacinamide, glycerin, keratin, and biotin, all of which contribute to moisturizing, nourishing, and strengthening the hair.

Customer Highlights

A summary of real customer reviews to highlight what shoppers are saying!
Hair Type
Even with fine, wavy, and thinning hair, this product managed to transform my limp and lifeless hair into something that looks and feels much better.
Frequency of Use
After six weeks of use, my hairdresser noticed a lot of new growth and definite strengthening. My hair is becoming fuller and feels much healthier.
#3
9.6 score

Pureology Strength Cure Shampoo for Damaged & Color-Treated Hair, 33.8 Fl Oz

Pureology Strength Cure Shampoo is designed to cater to adults with damaged and color-treated hair. One of its standout features is its ability to repair hair damage by up to 97%, making it a solid choice for anyone struggling with split ends or the effects of heat styling. The formula is enriched with plant-based protein Keravis, which strengthens hair strands, and Astaxanthin, an antioxidant that helps heal and protect the hair from further damage. Its sulfate-free and paraben-free composition makes it suitable for those with color-treated hair, ensuring your color remains vibrant while also getting the nourishment it needs.

Customer Highlights

A summary of real customer reviews to highlight what shoppers are saying!
Hair Type
This shampoo works wonders on color-treated hair, keeping the toner intact and leaving hair super soft.
Moisturizing Properties
Despite its richness, the shampoo doesn't strip natural oils, making it gentle yet effective in cleansing.
Scent
The scent is fantastic, leaving hair smelling great with a refreshing blend of water flower, raspberry, and peach.

Top 10 Best Keratin Shampoos 2025 in the United States

#1

Winner

9.9 score

Pureology Hydrate Moisturizing Shampoo | For Medium to Thick Dry, Color Treated Hair | Sulfate-Free | Vegan

Hair Type: normal, Dry Color Treated
Ingredients: Jojoba, Green Tea, Sage
Moisturizing Properties: Yes
Frizz Control: Yes
Scent: Green Tea
Frequency of Use: Regular use

Chosen by 1227 this week

Pureology Strength Cure Shampoo for Damaged & Color-Treated Hair, 33.8 Fl Oz

Hair Type: Damaged, Color-treated
Ingredients: Keravis, Astaxanthin
Moisturizing Properties: Cleanses without stripping natural oils
Frizz Control: Softens and smoothens hair
Scent: Water Flower, Raspberry, Peach
Frequency of Use: Not for daily use for fine hair
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Buying Guide for the Best Keratin Shampoos

Choosing the right keratin shampoo can make a significant difference in the health and appearance of your hair. Keratin shampoos are designed to strengthen and smooth hair by infusing it with keratin, a protein that is a key structural component of hair. When selecting a keratin shampoo, it's important to consider your hair type, specific hair concerns, and the ingredients in the shampoo. Here are some key specifications to help you make an informed decision.
Hair TypeUnderstanding your hair type is crucial when choosing a keratin shampoo. Hair types can range from fine and straight to thick and curly. Fine hair may benefit from a lightweight formula that won't weigh it down, while thick or curly hair might need a more intensive formula to manage frizz and add moisture. Identifying your hair type will help you select a shampoo that complements and enhances your natural hair texture.
IngredientsThe ingredients in a keratin shampoo can greatly impact its effectiveness and suitability for your hair. Look for shampoos that contain hydrolyzed keratin, as this form of keratin is broken down into smaller particles that can penetrate the hair shaft more effectively. Additionally, consider shampoos that are free from sulfates and parabens, as these chemicals can strip hair of its natural oils and cause dryness. If you have sensitive skin or scalp, opt for a shampoo with natural and gentle ingredients.
Moisturizing PropertiesKeratin shampoos often come with added moisturizing properties to help keep hair hydrated and healthy. If your hair is dry or damaged, look for a shampoo that includes moisturizing ingredients like argan oil, coconut oil, or shea butter. These ingredients can help restore moisture balance, reduce breakage, and improve overall hair health. For those with oily hair, a lighter moisturizing formula may be more appropriate to avoid making the hair greasy.
Frizz ControlOne of the main benefits of keratin shampoos is their ability to control frizz and smooth the hair. If frizz is a major concern for you, choose a shampoo that specifically targets frizz control. These shampoos often contain additional smoothing agents and anti-humidity properties to keep hair sleek and manageable. For those living in humid climates, a strong frizz control formula can be particularly beneficial.
ScentThe scent of a shampoo can enhance your overall hair care experience. Keratin shampoos come in a variety of fragrances, from floral to fruity to neutral. While the scent does not affect the performance of the shampoo, it can influence your personal satisfaction with the product. Choose a scent that you find pleasant and that complements your preferences, as this will make your hair care routine more enjoyable.
Frequency of UseConsider how often you plan to use the keratin shampoo. Some shampoos are designed for daily use, while others are more suitable for occasional use due to their intensive formulas. If you wash your hair frequently, a gentler keratin shampoo may be ideal to prevent overloading your hair with protein. For those who wash their hair less often, a more concentrated formula can provide the necessary benefits without the need for frequent application.

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