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10 Best Elf Mascaras 2025 in the United States

#1

Winner

10.0 score

e.l.f. Lash XTNDR Mascara, Made With Tubing Technology For The Look Of Lash Extensions, Clump & Flake Free, Vegan & Cruelty-Free, Soft Black

The e.l.f. Lash XTNDR Mascara is designed to give you the look of lash extensions with its innovative tubing technology. This means that the mascara wraps around each lash, creating a longer and more defined look without clumping or flaking. The tapered silicone brush is a great feature, as it helps to grip and separate each lash for a dramatic effect. It's available in a soft black color that is universally flattering and suitable for everyday wear.

Customer Highlights

A summary of real customer reviews to highlight what shoppers are saying!
Formula
The mascara wraps around each lash, creating a tube that washes off easily without flaking or smearing.
Brush Type
The brush with short rubber-like bristles is perfect for those who dislike big, bushy brushes that hold too much mascara.
Waterproof vs. Regular
Even though it's not completely waterproof, it doesn't smear when you wash it off; it turns into small balls that are easy to wipe off.
Color
It looks more natural than black mascara, especially in the brown shade, although the color might not be as brown as some expect.
#2
10.0 score

e.l.f. Clear Lash & Brow Mascara 2-Pack, Conditioning Clear Brow & Lash Gel For Grooming, Defining & Separating, Long-Lasting, Vegan & Cruelty-Free

The e.l.f. Clear Lash & Brow Mascara 2-Pack is an excellent option for those looking to groom and define their lashes and brows with a clear, long-lasting formula. The dual-ended design allows for precise application, making it easy to get your eyebrows and lashes into shape. The brush helps to naturally separate and define hairs, giving you a glossy, well-groomed look that lasts throughout the day.

Customer Highlights

A summary of real customer reviews to highlight what shoppers are saying!
Formula
Lightweight and non-greasy formula makes it ideal for sensitive eyes.
Ingredients
Brows stay in place all day without causing breakouts or irritation, even on sensitive skin.
#3
9.8 score

e.l.f. Lash 'N Roll Mascara, Curling Mascara For Visibly Lifted Lashes, Lifts & Separates Lashes. Long-Lasting Formula, Vegan & Cruelty-Free, Black

The e.l.f. Lash 'N Roll Mascara is designed for those looking to achieve maximum curl and lifted lashes without the need for a lash curler. Its formula is long-lasting, smudge- and flake-resistant, making it a reliable choice for all-day wear. The mascara's standout feature is its double-sided curved silicone brush, which has shorter bristles to hold onto the formula and longer bristles to separate and lift each lash for a more defined look.

Customer Highlights

A summary of real customer reviews to highlight what shoppers are saying!
Formula
The formula stays in place well without flaking or smudging, ensuring a clean look throughout the day.

Top 10 Best Elf Mascaras 2025 in the United States

e.l.f. Waterproof Lengthening and Volumizing Mascara, Black, 0.3 Fl Oz

Formula: Waterproof
Brush Type: Enhanced brush head
Waterproof vs. Regular: Waterproof
Color: Black
Ingredients: Skin-loving, 100% vegan, cruelty-free
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Buying Guide for the Best Elf Mascaras

Choosing the right mascara can make a significant difference in enhancing your eyelashes and overall eye makeup look. The perfect mascara for you will depend on your specific needs, such as whether you want to add volume, length, curl, or definition to your lashes. Understanding the key specifications of mascaras will help you make an informed decision and find the best fit for your lashes.
FormulaThe formula of a mascara determines its texture, finish, and how it performs on your lashes. There are various types of formulas, including volumizing, lengthening, curling, and defining. Volumizing formulas are thicker and add fullness to your lashes, making them appear denser. Lengthening formulas contain fibers or ingredients that extend the length of your lashes. Curling formulas help to lift and curl your lashes, giving them a more open and awake look. Defining formulas separate and define each lash for a more natural appearance. Choose a formula based on the effect you want to achieve with your mascara.
Brush TypeThe brush or wand of a mascara plays a crucial role in how the product is applied and the final look of your lashes. Different brush shapes and sizes can create various effects. A thick, dense brush is ideal for adding volume, while a thin, tapered brush is better for lengthening and defining. Curved brushes help to lift and curl the lashes, while comb-like brushes are great for separating and defining each lash. Consider the shape and size of the brush that will best suit your desired lash look and your eye shape.
Waterproof vs. RegularMascaras come in both waterproof and regular (non-waterproof) formulas. Waterproof mascaras are resistant to water, sweat, and tears, making them ideal for long-lasting wear, especially in humid conditions or during activities like swimming. However, they can be more challenging to remove and may require a special makeup remover. Regular mascaras are easier to remove and are suitable for everyday wear, but they may smudge or run if exposed to moisture. Choose a waterproof formula if you need long-lasting wear and resistance to water, or a regular formula for easier removal and daily use.
ColorMascara is available in various colors, with black being the most common and versatile option. Black mascara provides a bold, dramatic look and works well for most people. Brown mascara offers a softer, more natural look, making it a good choice for those with lighter hair or for daytime wear. Colored mascaras, such as blue, green, or purple, can add a fun and unique touch to your makeup look. Choose a color that complements your eye color, hair color, and the overall look you want to achieve.
IngredientsThe ingredients in a mascara can affect its performance and suitability for different individuals. Some mascaras contain nourishing ingredients like vitamins, oils, and conditioners that can help to strengthen and protect your lashes. Others may be formulated without certain ingredients, such as parabens, sulfates, or fragrances, making them suitable for sensitive eyes or contact lens wearers. If you have specific concerns or preferences, such as avoiding certain chemicals or looking for added lash benefits, check the ingredient list to find a mascara that meets your needs.

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