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10 Best All Natural Shampoos 2025 in the United States

#1

Winner

9.8 score

Volumizing Biotin Shampoo for Thinning Hair - Thin Hair Shampoo with Rosemary Argan and Essential Oils for Hair Care - Vegan Sulfate Free Shampoo for Damaged Dry Hair Paraben and Cruelty Free

The Volumizing Biotin Shampoo by Maple Holistics is an all-natural option designed to combat thinning hair. Its key strength lies in the use of natural ingredients like rosemary, argan oil, and biotin, which are known for their nourishing properties. The absence of sulfates and parabens makes it a gentle option for those with a sensitive or dry scalp, potentially reducing flakiness and promoting scalp health.

Customer Highlights

A summary of real customer reviews to highlight what shoppers are saying!
Scalp Health
A slight tingling sensation during application suggests the shampoo stimulates the scalp.
Scent
Pleasant, mild scent that isn’t overpowering, ideal for those sensitive to strong fragrances.
#2
9.6 score

Puracy Shampoo & Body Wash for Children - Perfect Skin, Pure Ingredients - with 12 Fruit & Vegetable Extracts for Silky Smooth Skin, Gentle Citrus Grove Aromas, 98.8% from Mother Nature 48 Oz

The Puracy Shampoo & Body Wash for Children is a versatile, all-natural product boasting 98.8% natural ingredients, making it a safe and gentle option for young children, including newborns and those with sensitive skin. The shampoo is packed with 12 fruit and vegetable extracts, which help to hydrate and nourish the skin, while sea salt purifies and balances. The product is pH balanced at 5.5, which is ideal for maintaining the natural health of a child's scalp and skin.

Customer Highlights

A summary of real customer reviews to highlight what shoppers are saying!
Ingredients
The clean ingredients offer confidence in its benefits for children's skin.
Scent
This product is mild and subtly pleasant-smelling, perfect for those who can't tolerate strong, perfume-like scents.
#3
9.4 score

Volumizing Biotin Shampoo and Conditioner Set - Sulfate Free Shampoo and Conditioner for Dry Damaged Hair Care - Thinning Hair Shampoo and Conditioner with Nourishing Biotin and Rosemary Oil (8oz)

The Volumizing Biotin Shampoo and Conditioner Set by Maple Holistics is designed for individuals with dry, damaged, or thinning hair. This set is particularly appealing due to its use of natural ingredients like biotin and rosemary oil, which are known for their nourishing and volumizing properties. Notably, this product is free from sulfates, parabens, and silicones, making it a safer option for those concerned about harmful chemicals.

Customer Highlights

A summary of real customer reviews to highlight what shoppers are saying!
Ingredients
The shampoo lathers up well despite being sulfate-free, providing a gentle yet effective cleanse.
Hair Type Compatibility
Perfect for curly hair, the shampoo is gentle enough without stripping natural oils, making it suitable for frequent use.
Scalp Health
After 7 months of use, my hair falls out less and feels healthier, with no drastic bald spots or widening scalp gaps.

Top 10 Best All Natural Shampoos 2025 in the United States

Avalon Organics Rosemary Shampoo, 32 fl oz

Ingredients: Certified organic, plant-based, free from GMOs
Hair Type Compatibility: Thin
Scalp Health: Promotes scalp health
Scent: Rosemary
Eco-Friendliness: Cruelty-free, Leaping Bunny Program

INNERSENSE Organic Beauty - Natural Hydrating Hairbath Shampoo | Non-Toxic, Cruelty-Free, Clean Haircare (32oz)

Ingredients: shea butter, avocado, sage, monoi, tamanu
Hair Type Compatibility: All, Oily, Color Treated, Dry, Normal
Scalp Health: gentle on the scalp
Scent: Sage, Vanilla
Eco-Friendliness: eco-friendly, clean, ethical sourcing

Puracy Natural Shampoo Refill, 48 Fl Oz, Hair Stays Cleaner Longer with LexFeel N5, Color-Safe Sulfate-Free

Ingredients: 98.5% plant-powered formula, no sulfates
Hair Type Compatibility: All
Scalp Health: rosemary essential oil
Scent: Citrus & Mint
Eco-Friendliness: plant-derived, hypoallergenic, gluten-free
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Buying Guide for the Best All Natural Shampoos

Choosing the right all-natural shampoo can be a rewarding experience, as it allows you to take better care of your hair and scalp while avoiding harmful chemicals. The key to finding the best fit for you is to understand your hair type and specific needs, and then look for products that cater to those requirements. Here are some important specifications to consider when selecting an all-natural shampoo.
IngredientsIngredients are the core components of any shampoo, and in the case of all-natural shampoos, they should be derived from natural sources. This is important because natural ingredients are generally gentler on the hair and scalp, reducing the risk of irritation and long-term damage. When navigating ingredients, look for shampoos that list plant-based extracts, essential oils, and other naturally derived substances. Avoid products with synthetic fragrances, sulfates, parabens, and other harsh chemicals. Choose ingredients that address your specific hair concerns, such as moisturizing agents for dry hair or clarifying ingredients for oily hair.
Hair Type CompatibilityHair type compatibility ensures that the shampoo you choose will work well with your specific hair texture and condition. This is crucial because using a shampoo that is not suited to your hair type can lead to issues like dryness, oiliness, or lack of volume. Shampoos are often categorized for different hair types such as dry, oily, curly, straight, fine, or thick hair. To pick the right one, identify your hair type and look for shampoos that are formulated to address the unique needs of that type. For example, if you have curly hair, look for a shampoo that provides extra moisture and reduces frizz.
Scalp HealthScalp health is an important factor because a healthy scalp is the foundation for healthy hair. An all-natural shampoo should help maintain or improve the condition of your scalp without causing irritation. Look for shampoos that contain soothing and nourishing ingredients like aloe vera, tea tree oil, or chamomile. If you have specific scalp issues such as dandruff, itchiness, or sensitivity, choose a shampoo that targets these problems. For instance, tea tree oil is known for its antifungal properties and can be beneficial for dandruff.
ScentThe scent of a shampoo can enhance your overall experience and make your hair smell pleasant. This is important because a pleasing scent can boost your mood and confidence. All-natural shampoos typically use essential oils and natural extracts for fragrance, which are less likely to cause irritation compared to synthetic fragrances. When choosing a scent, consider your personal preferences and any sensitivities you might have. For example, if you prefer a calming effect, look for shampoos with lavender or chamomile. If you like a refreshing scent, citrus or mint might be more suitable.
Eco-FriendlinessEco-friendliness refers to the environmental impact of the shampoo, including its ingredients, packaging, and production processes. This is important for those who are conscious about their environmental footprint. All-natural shampoos often use biodegradable ingredients and recyclable or minimal packaging. When evaluating eco-friendliness, look for certifications such as cruelty-free, vegan, or organic. Choose products from brands that prioritize sustainability and ethical practices. This way, you can enjoy a great shampoo while also supporting the health of the planet.

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